Error 1 - Not establishing a great enough sense of urgency
Error 2 - Not creating a powerful enough guiding coalition
Error 3 - Lacking vision
Error 4 - Undercommunicating the vision by a " factor of ten "
Error 5 - Not removing obstacles to the new vision
Error 6 - Not systemically planned and create 'short win '
Error 7 - Declare victory too soon
Error 8 - Not anchoring changes in the OCB
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